Fantasy Football
Living in New York, Peter Wroe discovered the statistical application of Fantasy Sports and exported the concept in 1990 to the UK and Worldwide taking advantage of the internet in 1994 and developing applications globally for newspapers, radio and television.
The brand Dream League was applied to 12 different sports in 12 twelve different languages around the world.
Official Licensed status for fantasy football was created, negotiated and secured with World Cup 94, Euro 96, World Cup 98 and Euro 2000 supporting Sponsors and global Media partners.
The product was licensed on five continents with local and national media attracting entry levels in excess of 1m. The business was sold in 1999.
